Kenneth Grady has written an excellent article which captures the debate about change in the legal market. Significantly, the debate is about how quickly that change is occurring. No one is suggesting that there will be no change.
The difficult issue for law firms is how quickly they adapt. Changing ahead of the market is potentially as risky as not changing at all.
So, enough with the metaphors. In an industry where we aren’t experiencing disruptive innovation, we should expect to see incremental change. The slow pace of change upsets many, but those feelings are misplaced. We can speed up the pace of change by introducing some disruptive innovation that is so powerful clients can’t afford to ignore it. Clients aren’t happy with the current model, but we aren’t offering an alternative so compelling they must adopt it. Someone will pursue that type of change, and when they do the legal industry will be faced with having to reinvent itself or become irrelevant. There are signs we are moving in this direction, but the killer app has not arrived – yet.